NBC Commercial Overload!

This is why I don’t watch live television anymore. After TiVo/DVR technology and DVD, I rarely, if ever, watch live television unless it involves sporting events, and tonight, NBC reminded me why. My roommate and I sat down to watch NBC’s broadcast of The Incredibles, one of the few good movies I don’t already own. Things were going fine, until the movie got within 35 minutes of the ending.

NBC proceeded to jump into two to three minute commercial breaks every SIX F**KING minutes. Literally, ever six to seven minutes (I think they made it up with a five minute stint at one point before I started counting), NBC would launch into a commercial break, completely disrupting the flow of the movie. This, people, is why network stations are struggling so much. They are so focused on their advertisers that they neglect their end customers – the viewers. Sure, NBC has a business to run, but a broadcaster’s job is to deliver quality entertaining, and NBC has clearly forgotten this. Their respect for the viewer obsolete, why should I respect or give my business (i.e. my eyes to their advertisements) to a company that does not treat me with any?

Maybe this explains why every upcoming episode of “E.R.” is the “must see” episode of the season…

By Erik Samdahl
Related categories: Miscellaneous
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