Sex and the City Box Office… Does Sex Sell?

Sex and the City comes to theaters this weekend, and I have to imagine that box office pundits are nervous about making predictions for this one. It’s a highly anticipated film – among women. In fact, it’s one of the rare female-targeted films that is opening to midnight screenings. A movie theater near me is selling $90 tickets for a three-course meal, Cosmos and a ticket. Sex and the City: The Movie is an event by any stretch of the imagination.

Then again, it’s still a movie aimed toward women. What does that mean for box office dollars? $30 million? $40 million? $60 million? Higher?

Here are some predictions:

In general, it sounds like $30-35 million is the average most “experts” are predicting, and if so, that will be a great feat for a film like Sex and the City, which stars a bunch of “older” women. That being said, don’t you think an event film like this will be considered just a slight disappointment if it comes in second to Indiana Jones? Indiana Jones will fall hard this weekend, but falling from $100 million still means a lot of money.

By Erik Samdahl
Related categories: Box Office
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