Bolt and Twilight Move in for the Kill
In the devastating hole left by the retreat of Harry Potter and the Half-Blood Prince, Disney’s Bolt and Summit’s Twilight have moved into feast on the potential box office dollars left behind. The movies – both of which aim at younger audiences (Bolt at considerably younger) – had been staying clear of the coveted November 21 release date out of respect – or -fear of the sixth Harry Potter flick. With announcement that that highly anticipated film was being pushed back to summer 2009, the coveted date was scooped up by the two films, which now look to take advantage of Thanksgiving weekend to earn some extra dough.
This is a good opportunity for Twilight, which is based on an allegedly popular book series about a normal girl (the gorgeous Kristin Stewart) who likes to screw around with vampires. OK, to be fair, she’s monogamous and prefers to share her time with just one vampire (Robert Pattison, who actually lays claim to being the first profound death in the Harry Potter franchise), but you get the point. There’s certainly some buzz around the picture, but having known nothing about the story other than what Summit’s marketing reps tell me, I don’t really see the big deal.
Personally, I don’t think Twilight is going to be the massive picture that some expect it to be. It’s definitely going to get a boost from the Thanksgiving weekend, but is it going to be a valid replacement for Harry Potter? No. The “franchise” doesn’t have the same name recognition that made Harry Potter so successful, and while it looks decent, it doesn’t look that much different than a dozen other teeny bopper horror movies that have come before it. General audiences aren’t going to be that motivated to go see this one, except for a lack of other entertainment.
Only time shall tell.