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Beyonce is Now Sasha Fierce

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BeyonceOh, Beyonce, how I loathe the. I’ve never been a fan of the smiling beauty and probably never will be, despite her being ridiculously hot and slightly younger than me. I don’t know why, but there’s something about her incessant need to smile – and her attempts at an acting career (I was not tricked by Dreamgirls like so many other people were) – that just drives me up a wall. And now… Sasha Fierce.

My frustration with Sasha Fierce does not have anything to do with Beyonce; it has to do with musicians choosing foolish names. Sure, authors change their names sometimes, but I’ve never understood that in most cases, either. Branding is important – and you don’t want to confuse your readers by doing a trashy romance followed by a murder mystery – but why, if you’re creating material for the world to read, would you not want people to know your real name, the name your mother gave to you, the name your friends know you by, the name your teachers will recognize and your fans know for eternity? The music industry takes this concept to a new extreme, as it seems almost wrong to use your real name. Again, I can understand if your name is Danza Krakenpoofheisen or something, but most people’s names are not that bad.

And now, Beyonce, for her new record, is calling herself Sasha Fierce. In fact, the title of the album is “I Am… Sasha Fierce.” Jesus Christ.

“I have someone else that takes over when it’s time for me to work and when I’m on stage, this alter ego that I’ve created that kind of protects me and who I really am,” Beyonce said in a Reuters interview. “Sasha Fierce is the fun, more sensual, more aggressive, more outspoken side and more glamorous side that comes out when I’m working and when I’m on the stage.”

I’m sorry, Beyonce, do you have a split personality? Do you have a serious psychological issue that compels an alter ego to get her day in the spotlight? And you do realize that Sasha is also a guy’s name, right? Stupid, stupid move. And slightly creepy.

By Erik Samdahl
Related categories: Miscellaneous
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