The box office pundits can stop guessing, at least somewhat. After a $7 million Friday, analysts still weren’t sure what to make of Twilight as it moved into the weekend. How many of the film’s fans flocked to the midnight showings? Would they still show up in force over the rest of the weekend?
With Friday results in, those questions still linger, but it is clear that Twilight, a movie with a purported $37 million budget, could make as much as $70 million this weekend. Counting the midnight showings, Twilight made $33 million on Friday, a massive intake – especially for a low-budget film. This opening, powered by teenage girls, is absolutely stunning though not completely surprising, considering the fan buzz around the film that has mounted in the past few weeks. I’d say the expectation is that Saturday and Sunday won’t fare as well, as those who really wanted to see the movie Thursday night probably went to go see it on Friday, but even with a low multiplier for the rest of the weekend, the film is in good shape.
Next week will be even more interesting. Given that it’s Thanksgiving weekend, Twilight has the chance to remain huge, but will the fans that poured out this week return for multiple viewings? It’s hard to tell. The weekend essentially gives teenagers four days in a row off, and many families that didn’t want to fight the masses may show up then. Curious non-fans like myself may also turn out, though the mixed reviews may have scared some people into waiting for DVD. Still, Twilight is a blockbuster, and there won’t be a lot of competition all the way until December 12th.
As for the other big movies this weekend, Bolt looks to be shooting for a $27 million weekend, having taken in $7.1 on Friday. This is pretty disappointing for the Disney movie, especially given its moderately good reviews, and you have to wonder just how much tension there is between the Pixar guys, who produce the truly high-quality, high-revenue pictures and the “regular” Disney crew, who just don’t.
Quantum of Solace took in $8.7 on Friday, and should also end up with about $27 million for the weekend. This precipitous drop had to be expected, though one has to ask how much higher the result would have been had word-of-mouth been better. I for one usually go see James Bond movies two or three times in theaters, but my only interest in seeing this one again is to watch it with lessened expectations.