Here’s a disturbing new marketing trend: the motion poster. Started by the smart folks in charge of marketing Terminator Salvation, the motion poster fad has expanded to the upcoming horror film The Haunting in Connecticut. The movie stars Virginia Madsen and looks pretty much like The Amityville Horror, but more like the creepy original than the lame remake.
While I have to ask the question whether the world needs yet another marketing tool beyond images, static posters and movie trailers, I have to admit: this motion poster is pretty cool. Just make sure you don’t have your volume turned on too high.