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May 15th, 2009 Movie Blog Posts

Is IMAX Destroying Its Brand?

The last couple of years have been full of story’s about IMAX’s success. Ever since the theater chain, which was originally dedicated to documentaries filmed with clunky cameras, started showing “real” movies, its revenues have skyrocketed, and for good reason. People pay – and they do pay – a premium of up to $5 (more […]
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