G.I. Joe: Rise of Cobra could have been a great movie. It could have been the beginning of a franchise. But then Stephen Sommers was hired to direct the film, and any chance the film had at being even halfway decent went right out the window. When the first footage was released, I knew we were in for something devastating. The G.I. Joe movie trailer all but confirmed the project was a complete disaster.
Now, Paramount has sealed the deal: they announced that the film will not be screened for critics. Before you defenders go on to say that critical reviews don’t matter for films like this, realize that this is an incredibly strange and unusual move to take regarding what would theoretically be described as a summer tentpole release and potential franchise starter. Some horror movies don’t screened for critics, but rarely, if ever, do any kind of major films do so unless they have something to hide.
We can all see what has been made of this cherished product in the movie trailers, but Paramount’s move is the kiss of death. Frankly, for a movie with so much negative buzz surrounding it, not screening the film for critics may actually be more damaging than not. The movie is going to crash and burn after the first weekend anyway – when reviews generally don’t matter as much – so you might as well gamble and hope that a few critics give it favorable notices.
All I can say is: wow.