I’m Not Hungry for The Hunger Games
The first teaser trailer for The Hunger Games has debuted, but it’s not making me thirsty for more.
The Jennifer Lawrence-starring futuristic action movie has so far been marketed as the next Harry Potter franchise we should be so desperately wanting to see. The marketing had been working its magic on me – while knowing nothing more than it being about a fight-to-the-death battle between two teenagers, my interest was piqued – so it’s a little shocking to see Lionsgate come out with such a flat teaser trailer.
Unless “The Hunger Games” books are drastically more popular than I’m aware, the teaser trailer is less than a tease. It’s a shoddy assemblage of shots forming a single tease, with a cryptic voice over, that doesn’t get me excited in the least. Even worse – it’s utterly forgettable – so any average moviegoer will forget they saw it once the main feature commences.
Teaser trailers can be highly effective, but they have to be properly edited, use the right music and have one or two “money” shots. The Hunger Games teaser trailer completely misses the mark in all three arenas.
But don’t take my word for it. Let me know what you think:
I’m sure I’ll end up seeing The Hunger Games, but I’ve lost my craving for it more than half a year before the dish is served.