Madagascar 3: Europe’s Most Wanted earned $20.45 million at the domestic box office on Friday, according to BoxOffice.com, and due to its 4,200+ theater count and family friendly content should win the box office weekend with an estimated $61 million.
That means the much buzzed-about Prometheus has to settle for second place. Though it made more on Friday – $21.4 million – its R-rating and adult-oriented content means its on pace for a $53 million weekend.
This is the first time since The Avengers debuted at the beginning of May that it feels like the summer movie season.
While I’m not surprised that Madagascar 3: Europe’s Most Wanted (the title is a lesson on why you should never name a potential franchise after a specific location) beat out Prometheus, I was hoping that the Ridley Scott sci-fi thriller would break out bigger. Its $53 million is in line with most experts’ forecasts, but I was anticipating something in the mid-sixties, if not even a little higher.
I guess that’s why I’m not a box office analyst.