The last couple of years have been full of story’s about IMAX’s success. Ever since the theater chain, which was originally dedicated to documentaries filmed with clunky cameras, started showing “real” movies, its revenues have skyrocketed, and for good reason. People pay – and they do pay – a premium of up to $5 (more if you buy online) to go see the latest blockbuster on a massive screen with excellent sound and near-vertical seating.
But Aziz Ansari, one of the stars in the NBC comedy “Parks and Recreation,” has unleashed a firestorm against the company for diluting the IMAX brand and robbing him of dollars that were unnecessarily spent. And I have to agree with him…
Read the full article »
