Posts Tagged ‘Box Office’

The failings of the summer box office are distant memories as The Twilight Saga: Eclipse continued to dominate theaters, taking in $28.6 million on Friday to bring its three-day total to $121 million. I typically make that amount in a day so it doesn’t blow me away, but apparently $121 million in three days is a lot of money to some people. The movie should hit the $200 million mark by the end of its first weekend.

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If anyone didn’t know DreamWork’s How to Train Your Dragon came out this weekend, you clearly haven’t watched television in the last two months. The unprecedented marketing blitz during the Olympics – including controversial product placement tied in with the sports broadcasts themselves – was rather overwhelming and, in my opinion, off-putting. It doesn’t help that the movie just didn’t look that good. Regardless, the marketing expenses for this family film had to be huge – and How to Train Your Dragon didn’t open huge.

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Friday box office results are in, and it appears Leonardo DiCaprio and Martin Scorsese are on their way to the best weekend box office opening of their collaborative outings, with $30+ million. The horror-thriller Shutter Island, their fourth movie together, opened to a higher-than-expected $14 million on Friday.

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It’s a sad day in America. Most likely, we’ll mark this day in our calendars as a day to bow our heads in shame, to ponder how normal American citizens gave so much power away to those money-loving studio heads. For me, it’s my own personal nightmare (as far as box office nightmares go)…

Yes, G.I. Joe: Rise of Cobra overcame incredibly bad buzz and horribly cheesy movie trailers to make $56.2 million in its opening weekend, the fourth-highest August opening ever. This amounts to a per-screen average of over $14,000.

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The Hangover repeated its dominance at the box office this weekend, taking in another $33.4 million; the R-rated comedy is now on pace to rake in approximately $175 million, against a budget of $25-$35 million. The people behind Land of the Lost (biggest flop of the year?) and Terminator Salvation are shaking their heads in shame.

Up earned another $30 million, while The Taking of Pelham 1 2 3 debuted in third with an okay $25 million. Eddie Murphy’s Imagine That fell flat with only $5.7 million.

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The Will Ferrell-starring Land of the Lost, considered this wekeend’s “big opener,” flopped hard on Friday, taking in only $7.2 million. The movie, which is budgeted at about $100 plus what must be a pretty large marketing budget, will be lucky to make $20 million for the entire weekend.

Few people are crying over this.

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The answer is no, but not by much. Sony had to be a little nervous when looking at Saturday’s numbers (to get Sunday’s box office estimates), as Angelys & Demons polishes up with only $48 million, only $5 million ahead of near-repeat offender Star Trek. One can only presume that Sony’s estimates were $1-2 million overeager to ensure they could say their film was #1, but regardless, it can lay claim to such a title.

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Ah,Wolverine. Where does one begin? This movie was just plain awful, and the more I think about it, the more I hate it. It’s sad when such a movie exists that I would rather watch X-Men 3 ten times over before seeing this stinker again, and X-Men 3 was no walk in the park.

X-Men Origins: Wolverine continues its downward slide, falling another 44% to earn $14.8 million this weekend. To put it another way, despite opening $10 million higher and a week earlier, its $151 million domestic box office take is only $4 million higher than that of Star Trek, and it will be surpassed and left in the dust midweek. Had Fox and Marvel actually devoted some time to make this movie good, this might not be happening.

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Star Trek, the massive box office winner of the weekend, turned out to be an even bigger contender than first imagined. The movie earned an additional $3 million on Sunday than estimated by its studio Paramount, giving the first signs that this movie truly is benefiting from word of mouth.

The final weekend tally, including the Thursday evening numbers, was $79 million.

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Thank the Gods, Star Trek, the reboot by J.J. Abrams, didn’t implode on itself. This movie was one of the biggest question marks in years in terms of box office potential: it had the look, feel and action of a summer blockbuster, but it was, in the end, Star Trek, a franchise that was considered all but dead just a few years ago after the last film Nemesis failed to break $50 million domestic – as its box office total.

This new Star Trek sailed through that number sometime on Saturday, and will finish out the box office weekend with an estimated $76.5 in box office receipts. Saturday’s numbers were higher than Friday’s, indicating that the picture isn’t completely frontloaded due to a fan boy rush, either – which isn’t all that surprising given the general appeal this picture has. For the first time ever, my casual moviegoing friends, including all of my female friends, want to go see a Star Trek film, and that says something.

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The box office pundits can stop guessing, at least somewhat. After a $7 million Friday, analysts still weren’t sure what to make of Twilight as it moved into the weekend. How many of the film’s fans flocked to the midnight showings? Would they still show up in force over the rest of the weekend?

With Friday results in, those questions still linger, but it is clear that Twilight, a movie with a purported $37 million budget, could make as much as $70 million this weekend. Counting the midnight showings, Twilight made $33 million on Friday, a massive intake – especially for a low-budget film. This opening, powered by teenage girls, is absolutely stunning though not completely surprising, considering the fan buzz around the film that has mounted in the past few weeks. I’d say the expectation is that Saturday and Sunday won’t fare as well, as those who really wanted to see the movie Thursday night probably went to go see it on Friday, but even with a low multiplier for the rest of the weekend, the film is in good shape.

Next week will be even more interesting. Given that it’s Thanksgiving weekend, Twilight has the chance to remain huge, but will the fans that poured out this week return for multiple viewings? It’s hard to tell. The weekend essentially gives teenagers four days in a row off, and many families that didn’t want to fight the masses may show up then. Curious non-fans like myself may also turn out, though the mixed reviews may have scared some people into waiting for DVD. Still, Twilight is a blockbuster, and there won’t be a lot of competition all the way until December 12th.

As for the other big movies this weekend, Bolt looks to be shooting for a $27 million weekend, having taken in $7.1 on Friday. This is pretty disappointing for the Disney movie, especially given its moderately good reviews, and you have to wonder just how much tension there is between the Pixar guys, who produce the truly high-quality, high-revenue pictures and the “regular” Disney crew, who just don’t.

Quantum of Solace took in $8.7 on Friday, and should also end up with about $27 million for the weekend. This precipitous drop had to be expected, though one has to ask how much higher the result would have been had word-of-mouth been better. I for one usually go see James Bond movies two or three times in theaters, but my only interest in seeing this one again is to watch it with lessened expectations.

Walt Disney is going to be very happy this weekend as their unprecedented TV-to-theater movie franchise High School Musical 3 raked in $16.5 million in Friday box office tickets, all but guaranteeing a $50+ million weekend (so says Slash Film) for the harmless teen movie. UPDATE: Slash Film was a bit off… HSM3 made an estimated $42 million over the weekend.

Personally, I thought High School Musical 2 was one of the worst movies I have seen in a very long time; though I am outside of the target market, I just don’t get it. The music is bad, the choreography terrible and the story so sanitized that I don’t get how anybody outside of the most protective of families could enjoy it. Maybe they mixed things up for High School Musical 3, but I highly doubt it.

Anyway, congrats to Disney for turning the most-watched TV movie franchise into a lucrative box office behemoth.

The best thing about High School Musical 3‘s box office success? Lionsgate can’t claim complete victory as Saw V opened in second place. The bad news? The movie still made $12.3 million on Friday, good for about $29 million (UPDATE: $30 million) over the weekend. We’re starting to see the gleam come off the Saw movies, but only just. As long as the Saw movies continue to make more in their opening weekend than their entire budget, Lionsgate will continue to produce this crap.

Pride and Glory, the new movie starring Ed Norton and Colin Farrell, opened to only $2.2 million on Friday, good for just over $6 for the box office weekend.

I was over at Box Office Prophets the other day and came across an article/discussion on High School Musical 3, examining the box office fortunes of the upcoming Disney film. I hadn’t really given it much thought, but the analysts at BOP – whom I consider to be right more often than not, at least when it comes to estimating revenues – raised the interesting question: just how much money will High School Musical 3 make?

The first one was a big hit on television, and the second was a downright monster, with 27 million people tuning in when it debuted. Disney, wisely, has decided to transfer the film to the big screen, where they can actually make some real money off of it. But just how much?

As BOP points out, the potential box office for High School Musical 3 is anyone’s guess, though the analysts who took the conversative route and suggested under $50 million on opening weekend were pretty much ridiculed. On the high end, one went as far to suggest it could make $100 million in its opening weekend. Thus, middle-of-the-road estimates were around $70 million. $70 million! For High School Musical 3? In its opening weekend?

God, it’s so hard to tell. BOP is right, in that there is mad demand for the franchise. They may well be right. But logically, I just can’t see $70 million worth of people going to theaters on opening weekend to see an overly cheerful, colorful, poorly written and poorly acted piece of theater. And if they do, I still won’t understand. I made the mistake of watching High School Musical 2, and it was one of the most terrible things I had seen in a long time. I understand that parents want their kids to watch something wholesome and harmless, which the High School Musical franchise is, but the songs are just so annoying and poorly choreographed that I just don’t get it.

Either way, I hope BOP is wrong, but now I am very, very nervous at the prospect that High School Musical 3 will, indeed, be a box office monster.

The Friday box office results for August 1, 2008 are in, and it’s going to be a close one for box office crown. We have two films vying for first place this weekend: The Mummy: Tomb of the Dragon Emperor, the unwanted sequel starring Brenden Fraser, and the very-much-wanted sequel and box office behemoth The Dark Knight.

The Mummy 3 won the Friday battle, raking in $15.5 million, but it may not win the war. The Dark Knight dropped 45% from last weekend – still pretty damn good for a blockbuster of its size – to add another $12.8 million to its cume. Nevertheless, those smart analysts over at  Box Office Prophets except, with some uncertainty, that the Batman movie may come out on top when final box office numbers are counted. For starters, The Mummy 3 may be a little bit frontloaded – whereas The Dark Knight has proven that people want to see it consistently any day of the week. At the very least, if it comes down to the wire, I could see Universal hedging the numbers a bit so that when the weekend box office estimates come out, The Mummy 3 is sitting on top.

Irregardless, this is a win for Universal. After the disaster that was The Mummy 2 (granted, it made a ton of money), Universal has to be pleased with a $40+ million opening weekend. While it didn’t look as bad as The Mummy Returns, the presence of yetis and poorly designed dragons – as well as God-awful reviews – had the average moviegoer thinking that this was a down-and-out release. I had pretty much forgotten that this was part of a very successful movie franchise, and that it’s still summer – a good amount of money can still be made.

As for The Dark Knight, the good news is that by the end of the weekend it will be closing in on $400 million, the fastest movie to do so. The bad news is that now, it is looking less and less likely that it will knock Titanic off its throne.

Kevin Costner’s Swing Vote, by the way, flopped with only $1.9 million on Friday, begging for a $5-6 million weekend. I feel bad for Costner, as I really want him to get a hit one of these days. That being said, it was clear from the beginning that Swing Vote was not going to be that comeback he so desperately needs.

The X-Files: I Want to Believe opened to a disastrous $10.2 million over its opening weekend, begging the question of how a movie based on one of the most successful movies of all time could do so poorly at the box office, even against the likes of The Dark Knight. While some box office analysts have mused that it was simply too long of a wait since the end of the TV show and that audiences had moved on to bigger and better things, I don’t think that has anything to do with anything. However, I believe the following are a few reasons why The X-Files: I Want to Believe failed to deliver:

1. The marketing was disastrous. While Warner Brothers was out promoting The Dark Knight feverishly, hitting up websites, movie theaters, TV and every other medium with advertisements, previews, images, posters and more, Fox was… well, not doing much at all. I didn’t get a single email from them asking to promote the film; there weren’t a slew of character posters or compelling images; there wasn’t much sign that the movie was coming to theaters at all. Furthermore, the news hardly talked about it all; PR failed miserably.
2. The movie trailers were bad. I didn’t think they were terrible, but then again, I’m an “X-Files” fan who was just excited that the film was coming to theaters. The movie was supposed to appeal to fans and non-fans alike, but the trailers, which lacked any kind of excitement or power, offered nothing of value to bite on.
3. Chris Carter kept the story under wraps. It’s understandable that 20th Century Fox and Carter wanted to keep the plot secret, but whereas Cloverfield, Indiana Jones and even The Dark Knight used this to their advantage to build hype and excitement, Fox did nothing more than lead fans down a few false paths.
4. The title is horrible. I mean really, really horrible. What were they thinking? I Want to Believe? What a dumb, dumb, dumb, dumb title.
5. Fox decided to release this movie a week after The Dark Knight. Sure, they couldn’t have known that Batman was going to be that big, but ever since the first pictures of The Joker appeared online – and especially since Heath Ledger died – the buzz was obvious. Fox should have moved The X-Files: I Want to Believe to another weekend within seconds.
6. There were no marathons or promotion of the show. For the last year, Fox should have been released special DVD sets, running marathons on TV and launching clips online. X-Files should have been everywhere, and it was nowhere.
7. The movie isn’t very good. Ultimately, good reviews would have given this film a bit of a boost, and it just wasn’t good enough to get them. The movie is a bit dull, the story unimaginative. While the marketing group should have done a lot better, admittedly, they didn’t have much to work with. (read my X-Files 2 movie review here)