The Greatest Movie Ever Sold (2011) - Movie Details
|Release Date:||April 22, 2011 (Limited)|
|On DVD:||August 23, 2011|
|Writer:||Jeremy Chilnick, Morgan Spurlock|
|Studio:||Sony Pictures Classics|
|Running Time:||90 minutes|
|MPAA Rating:||Rated PG-13 for some language and sexual material|
While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza...
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Review by Nathan Samdahl (B-)
Pom Wonderful Presents: The Greatest Movie Ever Sold has everything you want from a Morgan Spurlock documentary: creativity, humor and definitely a style-over-substance approach. While examining how advertising and brands have assimilated themselves into nearly every aspect of our lives, Spurlock goes on a hilarious journey to accomplish his most important goal - to fund his film solely through brand integration.
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