The year is only a little more than halfway over, but Josie and the Pussycats is in the Top Five for Worst Marketing Campaign of the Year, just behind John Carpenter's Ghosts of Mars. The trailer is crap, and gives no suggestion that Josie and the Pussycats is actually a decent movie, and a decent satire.
From second one, Josie and the Pussycats is satirizing pop bands and the hype that surrounds them. It is a good question; how can millions of young people be turned into screaming idiots that chase after good-looking bands that have nowhere near as much talent as many of the smaller bands? In Josie and the Pussycats, it is suggested that studio executives are putting subliminal messages in the songs to get kids to buy things, and the movie makes a complete mockery of product placement (although, at the same time, I'm sure it made money off of that advertising).
I really was expected a horrible movie, and so it took me nearly the entire length of the movie to force upon myself the realization that it really isn't that bad. There is definitely room for improvements · the movie is a little too cheesy at times - but it is mildly entertaining.
I think the reason why Josie flopped so badly at the theaters, besides the horrible marketing campaign, is that its target audience is the same audience the movie is really making fun of, and frankly, I think the movie is a little too smart for a lot of the idiots that live their life by MTV's whim. I'm not saying Josie and the Pussycats is brilliant, but on the surface level it isn't that funny (it's more cheesy than anything else), and on the level where the satire really is good, a lot of young people are unwilling to enjoy it. There are millions of people that really do love N'Sync and The Backstreet Boys, for some undetermined reason, and Josie and the Pussycats makes absolute fools out of them.
I'd also like to note real quickly that Tara Reid is really funny as the complete blonde stereotype.
Josie and the Pussycats is a lot better than I expected, and is pretty entertaining, but at the same time its satirical format may still serve up a little too much cheesiness.
Review by Erik Samdahl unless otherwise indicated.
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