"Who Killed the Electric Car?" chronicles the life and mysterious death of the GM EV1, examining its cultural and economic ripple effects and how they reverberated through the halls of government and big business.
The year is 1990. California is in a pollution crisis. Smog threatens public health. Desperate for a solution, the California Air Resources Board (CARB) targets the source of its problem: auto exhaust. Inspired by a recent announcement from General Motors about an electric vehicle prototype, the Zero Emissions Mandate (ZEV) is born. It required 2% of new vehicles sold in California to be emission-free by 1998, 10% by 2003. It is the most radical smog-fighting mandate since the catalytic converter.
With a jump on the competition thanks to its speed-record-breaking electric concept car, GM launches its EV1 electric vehicle in 1996. It was a revolutionary modern car, requiring no gas, no oil changes, no mufflers, and rare brake maintenance (a billion-dollar industry unto itself). A typical maintenance checkup for the EV1 consisted of replenishing the windshield washer fluid and a tire rotation.
But the fanfare surrounding the EV1's launch disappeared and the cars followed. Was it lack of consumer demand as carmakers claimed, or were other persuasive forces at work?
Fast forward to 6 years later... The fleet is gone. EV charging stations dot the California landscape like tombstones, collecting dust and spider webs. How could this happen? Did anyone bother to examine the evidence? Yes, in fact, someone did. And it was murder.
The electric car threatened the status quo. The truth behind its demise resembles the climactic outcome of Agatha Christie's Murder on the Orient Express: multiple suspects, each taking their turn with the knife. "Who Killed the Electric Car?" interviews and investigates automakers, legislators, engineers, consumers and car enthusiasts from Los Angeles to Detroit, to work through motives and alibis, and to piece the complex puzzle together.
"Who Killed the Electric Car?" is not just about the EV1. It's about how this allegory for failure-reflected in today's oil prices and air quality-can also be a shining symbol of society's potential to better itself and the world around it. While there's plenty of outrage for lost time, there's also time for renewal as technology is reborn in "Who Killed the Electric Car?"blog comments powered by Disqus
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