Posts Tagged ‘imax’

Is IMAX Destroying Its Brand?

The last couple of years have been full of story’s about IMAX’s success. Ever since the theater chain, which was originally dedicated to documentaries filmed with clunky cameras, started showing “real” movies, its revenues have skyrocketed, and for good reason. People pay – and they do pay – a premium of up to $5 (more […]

IMAX Worse Than TicketMaster?

With some truly big movies out this summer, most notably The Dark Knight, IMAX once again is the place to see movies. Or at least so I’ve been told. I’ve actually never seen a “real” movie at the IMAX, i.e. a Hollywood production; the only IMAX movies I remember are the ones from my childhood, […]